Kamakura Local Membership Program

Your neighborhood.
Your price.

Itsumono connects local residents and regulars with the shops through a simple LINE-based app.

Join as a partner See how it works
01 — Background

What Kamakura's businesses are dealing with

Kamakura streets
Over 16 million visitors a year
Kamakura is one of Japan's most visited destinations. That brings energy and opportunity — but also real pressure on everyday life for locals.
The "Kamakura price" problem
Prices have risen to match tourist demand. Many local residents — including foreign residents — now find it harder to visit their favorite neighborhood spots regularly.
Rising costs
Food and labor costs have increased significantly over the past few years. Raising prices is a reasonable business decision — but it can affect the relationship with loyal local customers who have supported the restaurant from the start.
// KEY INSIGHT
What if restaurants could grow their revenue from tourism and keep a special price for the people who live here? That's exactly what Itsumono is designed to do.
02 — Our Approach

When you update your prices,
set a member price for locals too.

This isn't a new idea. In Hawaii, it's called the Kamaaina rate — a discount for state residents that's been running for decades. It's not discriminatory. It's a thank-you to the community that supports local businesses every day.

Before
One price for everyone
A single price applies to tourists and locals alike. When prices go up, the relationship with regular local customers can change.
→
With Itsumono
Member pricing for locals
Set a new general price that reflects the market. Then offer Itsumono members — local residents and regulars — a discounted member price alongside it.
Modeled on Hawaii's Kamaaina rate
This is a resident-based membership program — not a discount for Japanese nationals. Foreign residents living nearby are equally welcome. Existing regulars qualify too. Membership based on nationality, appearance, or language is explicitly prohibited under Itsumono's terms of service.
A price update becomes an opportunity to reaffirm your relationship with the people who live here.
03 — For Restaurants & Shops

What it means to join Itsumono

Itsumono is a LINE-based membership program. Local customers register through LINE, and get member pricing every time they visit. You run it all from a simple store app.

🎫
Members get Itsumono member pricing on every visit
⚙️
You decide who qualifies as a member
💴
You set the discount rate yourself
📊
See your members' visit history at a glance
🖨️
No changes to your POS or register
✅
Free during the beta period
Itsumono in use at a restaurant
04 — For Customers

Just use LINE. That's it.

01
Scan the in-store QR
Find the QR sticker on the table, at the register, or at the entrance.
02
Open in LINE
No app download needed. Itsumono runs inside LINE, which you already have.
03
Get your membership QR
After registering, you'll have a personal QR code. Show it at checkout from your next visit.
04
Show QR, pay member price
Staff scans your QR at checkout. Member confirmed → member pricing applied.
No app download required. Itsumono works entirely inside LINE — making it easy for everyone, including those less comfortable with new apps.
05 — Our Values

Grow by values,
not just by money.

We believe local businesses and local communities grow together. Itsumono is designed to create that cycle.

Fair and transparent by design
Membership is based on where you live or how often you visit — not your nationality, appearance, or language. Discriminatory use of Itsumono is explicitly prohibited in our terms of service. All residents, including foreign nationals, are equally welcome.
A neighborhood-wide network
This isn't a coupon for one shop. When multiple restaurants and shops in Kamakura adopt Itsumono, the whole area becomes known as a place that genuinely values the people who live here.
Why Itsumono was started →
06 — Pricing

Free during beta.

Now — Beta
¥0
No monthly fee. No setup fee.
Coming later
Premium Plan
Advanced features planned. Free plan will continue.
PDF templates for in-store POP materials are provided free of charge. Printing costs are the responsibility of each store.
07 — Roadmap

Start small.
Grow carefully.

Phase 1 — Now
Kamakura pilot
A small number of selected stores in Kamakura. Testing whether locals actually use it, and what value looks like across multiple shops.
LINE Mini AppStore dashboardFree beta
Phase 2
Expand in Kamakura
More stores across Kamakura. Launch paid plan and self-serve onboarding.
Premium PlanSelf-serveMultilingual UI
Phase 3
Japan-wide & beyond
Roll out to other tourist destinations across Japan — Kyoto, Hakone, Karuizawa. White-label model for local operators. International expansion on the horizon.
National rolloutWhite-labelGlobal
Sunset over Kamakura
Building communities where local businesses and people gather.

Want to be part of it?
Let's build this together.

We're looking for founding partner stores in Kamakura. Free to join. Free to leave. Just bring your willingness to value the people who live here.

Get started yourself
1
Set up the app
2
Print & place POP materials
3
Start welcoming members
Start now
or
Talk to us first
1
Get in touch
2
Receive materials
3
Start welcoming members
Send us a message